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The consensus among marketers is that subliminal advertising is productive. For some it is because they believe that it is inefficient, but a large part, because they understand that this would be a public relations disaster if its use were discovered. There are a lot of doubts to use it in marketing campaigns due to ethical considerations. In 2000, the U. s. presidential campaign advertising campaign for Republican candidate George W. Bush showed words (and parts thereof) scaling from the foreground to the background on the tv screen. When the word BUREAUCRATS flashed on the screen, a picture was only the last part, RATS. The democrats quickly asked the FCC to investigate the matter, but no punishment has ever been considered in this case. What is the impact on the overall presidential election was unclear, democrat Al Gore received ridicule found vandalism, something that could be a simple mistake, the Republicans received ridicule for the lack of attention to detail and bush’s mispronunciation of “subliminal” (it came out as “subliminable”). (It is worth mentioning that the “subliminal message” is easily viewable when the ad is played back in normal speed. If the message is subliminal, in fact, is not the case.)As mentioned above, almost all the research on Subliminal Messages over time to stimuli that are subliminal. It is a situation that is almost sure (in terms of Science, which means that 99.5% of the time) in order to produce results. As a psychologist, based on scientific evidence about the efficacy of Hypnosis and Subliminal Message to create a change in my clients is a problem. I have another with the producers of the unconscious on products available and over exposure to small fruits that are available in the research has greatly increased the results. Not all of them, while messages subliminal Message Products are the same!